They've figured out a way to artfully "question some of the characteristics and practices we see in the church" as it is today posting short videos on subjects such as tithing, pastors, titles, attendance, WWJD, etc.
Here's a part of the blurb under the WWJD (What Would Jesus Do) video:
At its heart, it’s about the sayings, slogans, fads, and movements that come and go like Krispy Kremes at a Church potluck. What would Jesus do? What would Jabez pray? What is your ‘best life now,’ or your ‘purpose-driven church/life/tricycle?” At best, these can become cliché attempts to understand and control our life in Christ through catchy words, and at worst, they end up becoming semi-truths that allow us to justify a range of behaviors that may have nothing to do with God.
Oh ya, you can view the Tithing (Donut) Video here: Those donuts are NOT for you!